不管谁说道的,显然有道理!01 Find the right place to gain as much experience as possible in the shortest amount of time. This may mean a hot-shop independent agency, a large multinational or hopping jobs every 2 years depending on the available options you may have. 寻找一个合适你的地方,努力学习,在尽量较短的时间内谋求取得尽量多的经验。这有可能意味著,去炙手可热的独资公司,大的跨国企业,或者两年跳跃一次槽都是你可供选择的选项。 02 Work somewhere that’s worthy of your time and talent. Don’t settle for any job. 去一个有一点你代价时间和智慧的地方工作,不要拘泥于一个职位,一份工作。

03 Put more effort into your job than expected and do it cheerfully. 在你的工作岗位上要去花上比预期更好的功夫去钻研,并且无聊地工作。 04 Become the most positive and enthusiastic adman in the agency. 沦为公司最大力最热情的广告人。 05 Be forgiving of yourself and others. We’re humans and we make mistakes even when we only have good intentions. Don’t allow such mistakes make you lose sight of long term goals. 要懂原谅自己和他人。我们是常人,即使有些时候我们的出发点是好的,也不会罪一些错误。

不要让这些错误影响你的长年规划。 06 Be generous with your contributions to the team’s work. Do not try to take credit for every idea you came up with. 团队运作的时候要用心,不要把每一个想要出来的点子都得益于自己。


07 Persistence, persistence, persistence. Great work never just falls into your lap. You need to work for it, refine it, perfect it. 坚决,坚决,再行坚决。好的作品从不是凭空而叛,你必须为它花心思,大大地改良它,完备它。

08 If you clearly see you’re going into the wrong direction with your strategy do not be afraid to stop and rethink everything even if it means you have to start everything from scratch. 如果你很确切地意识到回头了一条与自己规划相符的道路,不要惧怕停下重新考虑它。尽管这意味著你要绞尽脑汁将一切新的开始。 09 Discipline yourself to save money on even a modest salary. This will give you the freedom to change jobs when things go bad and will allow you to take meaningful holidays that refresh your mind and body. 要培育自己赚钱的能力,即使你的薪水很度日。


这样的话在遇上一些差劲的事情、你必须换工作的时候有充足的能力和权利去求助它们,或者有时候去度个骗,来放开自己的身心。 10 Commit yourself to constant improvement. Technology and the industry is developing really fast. You have to keep up. 要确保自己仍然在变革。

科技和行业的发展都很很快,你必需要跟上它们的步伐。 11 Commit yourself to quality. Do not ever settle for something less than your outmost best. Perfect your work till time allows. 要全身心投放到工作中,让自己有质的进步。

不要总是将目光逗留在一些自己没做到胜任的事情上,在时间容许的情况下去完备它们。 12 Your professional happiness isn’t based on the number of awards or how much you make, but on the relationships you have with your colleagues and clients. Treat them with respect. 你的职业体验并不是靠你得了多少奖来取得,而是你和同事还有客户的关系怎样。

和他们做事的时候要推崇、认同他们。 13 Be loyal to your clients and your agency. It will be appreciated even by the competition. 对你的客户和公司要忠心,这是很为人赞许的品质,即使是在竞争当中。 14 Be honest with your work. Never lie or mislead the consumer. If you do you will feel miserable about your profession. 要有真诚这个职业诚信,总有一天不要骗子或者误导你的消费者。

如果你这样做到了,你不会找到你工作生涯不会很伤痛。 15 Be a self-starter. If you identify an idea take charge and go for it. 当你确认了一个创新,并且要接管它接下来的一切之后,要让自己沦为一个自动的发动机源源不断地建构价值。 16 Do not blame others. If youre’ unhappy about something take the initiative to change instead of whining about it. 不要谴责别人。如果你为一些事情烦心,要主动地展开自我调节,而不是一味地发牢骚。

17 Be decisive even if it means you’ll sometimes be wrong. Timing is everything in advertising. 即使你做到的事情是错误的,也要冷静,有主见。在广告行业中,时间就是一切。

18 Be bold and courageous with your work. When you look back on your professional life, you will regret the the things you didn’t do more than the one you did. 工作中要大胆热情,敢于冒险。否则当你叹你的工作生涯时,你不会愧疚你没有做到的事情,而不是某一件做到过的。

19 Do not overestimate the value of formal education. Most successful adman never had formal advertising eduction. Real work experience is more valuable than any education. 不要低估正规化教育的意义。很多顺利的广告人未曾拒绝接受过正规化的广告学教育,实际工作经验比任何教育更加有价值。 20 Eat healthy, do sports. Your mind and body are your only tools available to you. Do not abuse substances. Save them for those critical special times when you really need a boost. 合理膳食,多做到运动。

你的身心是你能利用的唯一的工具。不要妄用一些事实根据,把它们储存起来,在你确实必须的时候拿出来应付突发事件。 21 Don’t take all advice for granted. Pick what’s useful for you. Make up your own rules and change them at your will. 不要把所有的忠告都当作理所当然的真理。





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